A friend of mine went to a therapy session recently, and the therapist didn’t accept credit cards. Wait, what? Most people don’t carry checkbooks anymore. Most people never carried much cash. But everyone carries plastic.
There’s a basic rule of business, which says:
Make it easy for people to give you money.
So if credit/debit cards are what people have, credit/debit cards are what you take.
“OK, But How Do I Accept Credit/Debit Cards?”
I’ve never messed around with the traditional method — merchant card services through your bank. Too complicated, and expensive for the small number of transactions most of us would have per month.
Square Card Reader
What I did was to get a Square card reader for my hypnosis practice.
I got the reader for free from Squareup.com. This is a little doohickey that plugs into the headphone jack of your smartphone, and lets you charge client’s cards — Visa, MasterCard, Discover, and American Express. Square takes 2.75% off the top and delivers the rest to the bank account of your choice in a day or two. Read More...