The Obvious Expert
The father-son team of Eldridge and Eldridge has created a must-read book for anyone in private practice, whether licensed or unlicensed: How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now! It fills in an important gap in most people’s education: how to get the word out about who you are and what you do, in a way that’s ethical, effective, and even fun!
The Eldridges have many accomplishments under their belts. For example, the elder Eldridge, Elsom Eldridge Jr., has been running the annual convention of the National Guild of Hypnotists, with its 300+ seminars and workshops, for years. But their book presents the task of building up your local visibility, credibility, and reputation in a simple, straightforward way. Highly recommended.